Re: Placement of index and TOC

["Gene Kim-Eng" <techwr -at- genek -dot- com>]

In the magazines I keep, I tend to tear out all the pages I find 
between the front cover and the contents, right after I turn the
magazine on its side to shake out and discard all the blow-in 
cards.

Gene Kim-Eng


----- Original Message ----- 
From: "Jones, Donna" <DJones -at- zebra -dot- com>

I've thought that before, too. That probably is the reason behind hiding
the TOC in a magazine. But what advertisers don't know is that I'm
actually LESS likely to buy the products that were advertised if a
situation irritated me enough. I associate the ads I see with the
irritation that I feel. Not quite what they intend to have happen, is
it?  :-)


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