TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
RE: Thinking like a user, or sticking to tried and true?
Subject:RE: Thinking like a user, or sticking to tried and true? From:Mary Arrotti <mary_arrotti -at- yahoo -dot- com> To:sharon -at- anthrobytes -dot- com, Gene Kim-Eng <techwr -at- genek -dot- com>, TECHWR-L <techwr-l -at- lists -dot- techwr-l -dot- com> Date:Thu, 21 Dec 2006 13:07:30 -0800 (PST)
I've worked for a few companies where user guides were distributed to prospective customers. In that situation - the people reading the guides are looking for more of an overview rather than the actual steps of a process. And those people are the ones who make the buying decisions sothe info they receive & subsequent decisions are important to the health of the company.
In this type of situation, as Gene suggested, you might find that "some high-powered marketing VP is willing to fight to get you the additional resources needed."
Sharon Burton <sharon -at- anthrobytes -dot- com> wrote:
Which is what the VP will want to know - what's the justification for
spending the extra money when you can target the information to the bulk of
the users?
Would you lose credibility if you don't consider the business case before
you ask for the additional resources? And what would that business case be?
I'm curious...
__________________________________________________
Do You Yahoo!?
Tired of spam? Yahoo! Mail has the best spam protection around http://mail.yahoo.com
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
WebWorks ePublisher Pro for Word features support for every major Help
format plus PDF, HTML and more. Flexible, precise, and efficient content
delivery. Try it today! http://www.webworks.com/techwr-l
Create HTML or Microsoft Word content and convert to Help file formats or
printed documentation. Features include single source authoring, team authoring,
Web-based technology, and PDF output. http://www.DocToHelp.com/TechwrlList
---
You are currently subscribed to TECHWR-L as archive -at- infoinfocus -dot- com -dot-
