Re: Rant... please let me help you fix the user interface

["Mike Starr" <mikestarr-techwr-l -at- writestarr -dot- com>]

Nope... don't have me drooling at all. I've got little or no chance of being 
involved in any profit if the product takes off in a new marketplace and 
don't dream of becoming a dot-com gazillionaire. I suspect the absolute best 
I could anticipate would be that they offer me a staff position for less 
money than I make now. I doubt the parent company is considering divesting 
itself of us... we don't contribute much to their bottom line but we're a 
good solid fit in their product line. We enhance the company's primary 
products.

However, thinking about this whole thing a little bit more over the last few 
days, I've realized that I'm probably also up against the typical resistance 
of engineering types to what they consider frills. Engineering types tend to 
believe that if you can show the product has good specifications then it's a 
foregone conclusion that people will buy the product. What they often forget 
is that it's not usually engineering types who sign the purchase orders.

Mike
--
Mike Starr                            WriteStarr Information Services
Technical Writer   -   Online Help Developer   -    Website developer
Graphic Designer    -    Desktop Publisher   -       MS Office Expert
Phone: (262) 694-1028 - Tollfree: (877) 892-1028 - Fax:(262) 697-6334
Email: mike -at- writestarr -dot- com      -      Web: http://www.writestarr.com

----- Original Message -----
From: "Ned Bedinger" <doc -at- edwordsmith -dot- com>
To: "Mike Starr" <mikestarr-techwr-l -at- writestarr -dot- com>
Cc: "Gene Kim-Eng" <techwr -at- genek -dot- com>; <techwr-l -at- lists -dot- techwr-l -dot- com>
Sent: Sunday, March 25, 2007 4:08 PM
Subject: Re: Rant... please let me help you fix the user interface

> Mike Starr wrote:
>>
>> So, in order for us to be able to continue we need to move into an 
>> adjacent niche and it won't be hard to do that with some fairly simple 
>> changes to the product. Once we do that, we'll be able to target a whole 
>> new marketplace that's closely related to our current market niche.
>
>
> As a contractor, you may not have been admitted to the thinking at circle 
> zero. Perhaps, for instance, they're trying to attract venture capital or 
> a buyer. And what dangles more alluringly than a company that is 
> successful but lacks the sophistication needed to really take off? 
> Seriously--they've got YOU (with no stake) drooling, so imagine the effect 
> on someone who acquires small companies for a living.
>
>
> Ned Bedinger
> doc -at- edwordsmith -dot- com
> 
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