RE: Death knell for quality content?

["Lauren" <lauren -at- writeco -dot- net>]

> From: Al Geist

> Let's quit making excuses for the CEO who has such little pride in the
> quality of his website. If professional writers write to 
> their intended
> audience, they can easily make the "average" person 
> understand the technical
> material. There is no excuse for grammatical and other 
> writing errors (or
> mediocre and unprofessional illustrative material) other than 
> the purchaser
> of the material was too cheap to pay for good writing or 
> retaining editorial
> services.

Al,

What is more important to a web presence quality or marketability?  

Helium places popular articles at the top of its article lists.  Readers can
rank articles and help determine which articles should be at the top of the
lists and page views help put articles toward the top.  If people are
viewing the pages on Helium, regardless of whether they read the articles,
then the web site is successful.  Through article ranking and page views,
visitors to the site will ultimately drive the quality of the content.  If
readers favor poor quality over good quality, then so be it.  

Successful writing is not about the writer or the content, it is about
writing what the reader wants.  It doesn't matter if the reader wants poor
quality, the reader is the customer and the customer is always right.

Lauren


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