RE: Death knell for quality content?

["Al Geist" <al -dot- geist -at- geistassociates -dot- com>]

Lauren wrote:

"I think that what is happening is that people want to see articles written
by people like themselves and not articles that seem like they were written
by an expert or an outsider looking in.  The average person has average
writing ability and will make grammatical and other writing errors.  So,
content that is less than perfect is more palatable and approachable than
content that is polished"

Let's quit making excuses for the CEO who has such little pride in the
quality of his website. If professional writers write to their intended
audience, they can easily make the "average" person understand the technical
material. There is no excuse for grammatical and other writing errors (or
mediocre and unprofessional illustrative material) other than the purchaser
of the material was too cheap to pay for good writing or retaining editorial
services.

Al Geist
Technical Writing, Help, Web Design, Video, Photography
Office/Msg: 802-872-9091
Cell: 802-578-3964
Website: www.geistassociates.com
See Also:
Fine Art Photography
Website: www.geistimages.com
 
"...I walked to work, quit my job, and kept walking. Better to be a pilgrim
without a destination, I figured, than to cross the wrong threshold each
day." (Anon.)


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