Re: Shazam! You're a marketing writer!

[Nancy Allison <maker -at- verizon -dot- net>]

(Trying again. Thanks, Verizon -- Luv ya!!!)


Ha! I kinda get the idea.

However, how do I balance it with the notion of emphasizing benefits, which someone wrote to me privately, and which also sounded convincing?

I'll be working on it, and will report back.

On May 5, 2009, Jay Maechtlen <techwriter -at- covad -dot- net> wrote: 



You're telling an exciting story.
To ten-year-olds.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

ComponentOne Doc-To-Help 2009 is your all-in-one authoring and publishing 
solution. Author in Doc-To-Help's XML-based editor,  Microsoft Word or 
HTML and publish to the Web, Help systems or printed manuals. 
http://www.doctohelp.com

Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control! http://www.helpandmanual.com/

---
You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot- 

To unsubscribe send a blank email to 
techwr-l-unsubscribe -at- lists -dot- techwr-l -dot- com
or visit http://lists.techwr-l.com/mailman/options/techwr-l/archive%40web.techwr-l.com


To subscribe, send a blank email to techwr-l-join -at- lists -dot- techwr-l -dot- com

Send administrative questions to admin -at- techwr-l -dot- com -dot-  Visit
http://www.techwr-l.com/ for more resources and info. 

Please move off-topic discussions to the Chat list, at:
http://lists.techwr-l.com/mailman/listinfo/techwr-l-chat