RE: Re: Shazam! You're a marketing writer!

["Leonard C. Porrello" <Leonard -dot- Porrello -at- SoleraTec -dot- com>]

The reason I find marketing writing difficult is that most of what is
written in the genera (if you can call it a genera) is garbage,
characterized by fear mongering, shallow metaphors, lame slogans,
overinflated claims, and blatant demagoguery. The typical marketing
campaign is carried out by, "one who will preach doctrines he knows to
be untrue to men he knows to be idiots." This is ironic since good
marketing is so very important to business and consumers.

In short, it's very difficult to write something engaging, truthful, and
sound (from a literary perspective) that is also acceptable to
"marketing professionals." They seem to have a very hard time letting go
of the status quo. And having said that, I need to add that this is also
what makes the opportunity exciting and interesting. In an enlightened
marketing department, a good writer has a chance to really shine.

Leonard


-----Original Message-----
From: techwr-l-bounces+leonard -dot- porrello=soleratec -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+leonard -dot- porrello=soleratec -dot- com -at- lists -dot- techwr-l -dot- c
om] On Behalf Of Nancy Allison
Sent: Tuesday, May 05, 2009 9:08 AM
To: salt -dot- morton -at- gmail -dot- com
Cc: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: Re: Shazam! You're a marketing writer!

Interesting point, Chris. 

In my private, not-for-profit writing, I can write quite differently, so
perhaps I already have some R-L balance. it's just in my work writing
that I lurch completely over to one side (and I had to learn how to do
it, early on).

Thanks!


On May 5, 2009, Chris Morton <salt -dot- morton -at- gmail -dot- com> wrote: 

I believe the difference to be a function of switching cranial
hemispheres
on demand. As you described it, Nancy, your druthers is to perform all
left-brained tasks. Writing marketing copy is truly a right-brained
function, however. How well can you switch between the two?

Have a look at this Google search:
http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4ADBR_enU
S293US293&q=right+versus+left+brain

There is much written about this. Can you train a leftie to become a
rightie? I don't know, hence the Google search so you can do your own
research.

Best,

> Chris


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