RE: Shazam! You're a marketing writer!

["Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>]

Nope. When I'm trying to get someone to buy something -- or for that
matter, when I'm trying to get my daughter to finish her glass of milk
-- someone might think they'd benefit from my failure. Persuasion
assumes an opposing force.

> -----Original Message-----
> From: Milan Davidovic
> Sent: Wednesday, May 06, 2009 11:29 AM
> To: Dan Goldstein
> Cc: techwr-l -at- lists -dot- techwr-l -dot- com
> Subject: Re: Shazam! You're a marketing writer!
> 
> On Wed, May 6, 2009 at 11:16 AM, Dan Goldstein wrote:
> > "This HD Drive Assembly can save you money!" -- that's persuasion.
> >
> > "Use caution when removing the HD Drive Assembly, as its 
> surface may 
> > be hot." -- that's instruction.
> 
> Would you agree that at least both share the goal of getting 
> someone to do something?
> 

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