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"PARTICULARLY if it's an idea from Marketing. I have never yet gotten
anything other than nonsense out of people who are trained to make up
fake words."
As someone who has worked both sides of the aisle, I'd say that you don't
know many marketing people. Most are doing their best to present your
company's products to customers when those same customers are being
inundated with competitors marketing. If they fail, you're out of work, so
next time you dump on marketing, try walking a few feet in their shoes. You
might find that they're not as uneducated as you make them out to be.
AND...as for making up fake words, you need to talk to the engineering staff
at one of the companies I contract for......
Al Geist
Technical Communicator, Help, Web Design, Video, Photography
Office/Msg: 802-872-9190
Cell: 802-578-3964
E-mail: al -dot- geist -at- geistassociates -dot- com
Website: www.geistassociates.com
See Also:
Fine Art Photography
Website: www.geistarts.com
"...I walked to work, quit my job, and kept walking. Better to be a pilgrim
without a destination, I figured, than to cross the wrong threshold each
day." (Sy Safransky)
Free Software Documentation Project Web Cast: Covers developing Table of
Contents, Context IDs, and Index, as well as Doc-To-Help
2009 tips, tricks, and best practices. http://www.doctohelp.com/SuperPages/Webcasts/
Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control! http://www.helpandmanual.com/
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