RE: Metrics (Re: How do hiring companies view TW resumes?)

["Dan Goldstein" <DGoldstein -at- riverainmedical -dot- com>]

I wonder if anyone's done academic research into whether all that market research actually contributed to the clients' bottom line.

> Wandering a bit from the topic...organizations of all sizes and types 
> seem to have lost interest in large-scale, valid statistical market 
> and demographic analysis.  A decade ago, there was a thriving market 
> research industry, with publications like American Demographics, 
> Current Thoughts and Trends, the Barna Report, and thick research 
> supplements to Advertising Age.  All gone.  Data aggregators, market 
> research companies, geospatial visualization companies--many gone or 
> struggling.
> Instead, I hear leaders
> citing anecdotes or tiny, dubious "I once read somewhere"
> studies which
> support their preconceived opinions.
> 
> Market fragmentation?  Laziness?  A triumph of Postmodern philosophy?  
> More than anything, I think it's lack of resources.
> 


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