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Re: Metrics (Re: How do hiring companies view TW resumes?)
Subject:Re: Metrics (Re: How do hiring companies view TW resumes?) From:Keith Hood <klhra -at- yahoo -dot- com> To:TECHWR-L <techwr-l -at- lists -dot- techwr-l -dot- com>, Paul Goble <pgcommunication -at- gmail -dot- com> Date:Tue, 23 Mar 2010 10:07:04 -0700 (PDT)
If there is a decrease in such studies, I think the main reason is simply a cheese-paring attitude. Times are tough and money is tight. The company has to squeeze nickels anywhere it can to avoid cutting payments into the CEO's golden parachute plan. So managers are told to use their own "judgment" and eliminate the cost of hiring analysts.
> Wandering a bit from the topic...organizations of all sizes
> and types seem
> to have lost interest in large-scale, valid statistical
> market and
> demographic analysis. A decade ago, there was a
> thriving market research
> industry, with publications like American Demographics,
> Current Thoughts and
> Trends, the Barna Report, and thick research supplements to
> Advertising
> Age. All gone. Data aggregators, market
> research companies, geospatial
> visualization companies--many gone or struggling.
> Instead, I hear leaders
> citing anecdotes or tiny, dubious "I once read somewhere"
> studies which
> support their preconceived opinions.
>
> Market fragmentation? Laziness? A triumph of
> Postmodern philosophy? More
> than anything, I think it's lack of resources.
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