Brand Product and Brand Product or Brand Product/Product?

["McLauchlan, Kevin" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com>]

I know the lawyers might eventually say something, but 
what (O' list) is your informal take on this...

When a document (or a CD title or...) mentions two related 
products together, do you think it's acceptable to mention 
the leading brand just once and separate the two products 
by a slash? 
Or should they each be spelled out, for brand preservation 
reasons, each time?

For example, "Insert the Lumpy Cadeaux/Bijoux Software Development 
Kit CD"
or
"Insert the Lumpy Cadeau and Lumpy Bijoux Software Development 
Kit CD"
where "Lumpy" is a product line/brand of some renown, and 
Cadeaux and Bijoux are models or products within the larger 
line or family. 

I ask because somebody has been doing the "/" thing for space 
reasons on a CD, and I think that could be a tactical error 
in brand-preservation land.

Wisdom of the list suggests? 

If I ask the lawyers directly, it could stir up a hornet's nest 
and get many fingers rapped. If I just go one level above the 
person who made the decision, her fingers (or worse) might get 
rapped if I'm right and she's wrong. So I'd like to get a feel 
for what's appropriate, and just approach her directly, but with 
some informed opinion behind me.


Kevin McLauchlan
Senior Technical Writer
SafeNet, Inc.
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