Re: Grammar - The Gotcha Microsoft Gives

[mattgras -at- comcast -dot- net]

I find the words "user," "customer," and "consumer" (especially consumer) alarming: why do we all, including media, seem to increasingly regard P E O P L E as entites in relationship with products? 



(I know -- outside the scope of this discussion....) 



----- Original Message -----


From: "Kevin McLauchlan" <Kevin -dot- McLauchlan -at- safenet-inc -dot- com> 
To: "William Sherman" <bsherman77 -at- embarqmail -dot- com>, techwr-l -at- lists -dot- techwr-l -dot- com 
Sent: Thursday, September 8, 2011 7:07:26 AM 
Subject: RE: Grammar - The Gotcha Microsoft Gives 



> -----Original Message----- 
> From: William Sherman 
> 
> You should see some of what comes through in these documents. ÂI don't 
> like 
> "the user" when it is really "the customer". Didn't "user" go out after 
> Tron 
> 29 years ago? Maybe this is why customer service is such a 
> [sarcasm]wonderful[/sarcasm] experience, is that many in these service 
> desks 
> read these types of guides and think of them as "users" rather than 
> "customers" who deserve respect for buying the product in the first 
> place. 
> 

Dunno about you, but we sell to giant corporations, governments, etc. 
Those are our customers. 

The actual users of our products are people (way down the corporate/organizational food chain) employed by them, and are reliably not the people who made the purchasing decisions or the people who cut the checks (cheques). 

Â-k 


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