Re: Choosing and managing customer-facing terminology

[Gene Kim-Eng <techwr -at- genek -dot- com>]

In our industry, improper use of the product will almost always result in
impacts, though they are more likely to sound like "screech/crunch" than
"kaboom."

Gene Kim-Eng



-----Original Message-----
From: mattgras
Sent: Wednesday, September 21, 2011 2:18 PM

>
> Actually, I think this topic may have a big "affect" rather than an
> "impact" (KABOOM!!!!) on user perception.
>
>
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