[Author Prev][Author Next][Thread Prev][Thread Next]
[Author Index (this month)][Thread Index (this month)][Top of Archive]

Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: Gene Kim-Eng <techwr -at- genek -dot- com>
To: Kornika King <kornika -dot- king -at- gmail -dot- com>, TECHWR-L <techwr-l -at- lists -dot- techwr-l -dot- com>
Date: Tue, 07 Oct 2014 09:26:57 -0700

Industry-wide acronyms in common use by the targeted readers are probably ok. I wouldn't use product acronyms for something I was trying to sell to the reader. Even a moment ary confusion that can be easily resolved by looking back at the initial use and definition is still a distraction from the marketing objective.

Gene Kim-Eng


On 10/7/2014 8:33 AM, Kornika King wrote:

Yay or nay?

For example, "My Awesome Software is a complete solution for ..." and then
later, "MAS will help you ..."


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Read about how Georgia System Operation Corporation improved teamwork, communication, and efficiency using Doc-To-Help | http://bit.ly/1lRPd2l

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
To unsubscribe send a blank email to
techwr-l-leave -at- lists -dot- techwr-l -dot- com


Send administrative questions to admin -at- techwr-l -dot- com -dot- Visit
http://www.techwhirl.com/email-discussion-groups/ for more resources and info.

Looking for articles on Technical Communications? Head over to our online magazine at http://techwhirl.com

Looking for the archived Techwr-l email discussions? Search our public email archives @ http://techwr-l.com/archives

References:
Acronyms in Marketing Material: From: Kornika King

Previous by Author: Re: keeping the page count down?
Next by Author: Re: Acronyms in Marketing Material
Previous by Thread: Re: Acronyms in Marketing Material
Next by Thread: Re: Acronyms in Marketing Material

[Top of Archive] | [Author Index (this month)] | [Thread Index (this month)]

What this post helpful? Share it with friends and colleagues:

Sponsored Ads