business cards

Subject: business cards
From: patrick morgan <tscom016 -at- DUNX1 -dot- OCS -dot- DREXEL -dot- EDU>
Date: Wed, 20 Oct 1993 21:13:41 EDT

Remember that many times, the business card is a person's first
knowledge of the company. Sometimes, a you may meet someone, get his/her
card, and stow it away for weeks, months, etc. When you go back to look at
it, you may not always remember what the company does, who they are, or
what....For example, I work for GSI, and I used to work for PRC. Neither
of these logos really tell you about what the company does. Although their
spellouts (Government Systems Incorporated, Planning Research Corporation)
may not tell you much either, they may give you a better indication of the
company's specialty and aid in recognition.


So to make a long story short, I say spell it out. Besides, conventional
wisdom says to spell out any acronyms so everyone will know that they are
talking about the same thing.


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