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>Having discussed the importance of having either the company logo or
>the name, or both on a business card, I would like to hear your
>responses or ideas about whether it is necessary to have an envelop
>designed in the same fashion as the company's letterheads.
>Personally, I would rather have consistency in designing similar
>business cards, letterheads and envelopes. What do the professionals
>out there think?
>Thanks.
>Laila.
>shamjils -at- expert -dot- cc -dot- purdue -dot- edu
Laila,
I am a former employee of an advertising agency and can tell you we
*always* advised our clients to include a company logo and/or name on their
envelopes. Mail correspondence is often the first communication between
businesses and the first chance to make a good impression. Even if there is
a standing relationship, a distinctive envelope helps busy people get right
to the important stuff, your materials! Finally, corresponding letterheads
and envelopes look polished, professional, and imply that you care about
detail.
