TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Your position and Marketing From:Ian Macdonald <imacd -at- PC -dot- JARING -dot- MY> Date:Wed, 25 Oct 1995 08:57:08 +0800
>How would you feel if out of the blue you were asked you to
>be on a 4-person team for the marketing of a new product?
I would grab the opportunity with both hands - make the time! Get involved
with naming the product, features, packaging ... decisions made now *could*
have an impact on how the documentation will develop.
There have been a couple of occasions where I have been involved in the
planning stages of a product. There was one other occasion when I "gate
crashed" the marketing team because I felt (with my manager's support) that
the product needed some guidence from the users perspective.
Hope this helps
************************************************************
Ian Macdonald Voice: (03) 452 7553
24C Jalan Ampang Hilir Fax: (03) 453 2910
55000, Kuala Lumpur email: imacd -at- pc -dot- jaring -dot- my
Malaysia
************************************************************
