TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:"The new way to 'office'"??? From:Yvonne DeGraw <yvonne -at- SILCOM -dot- COM> Date:Mon, 12 Feb 1996 08:26:12 -0700
Have any of you noticed the new Kinko's ad slogan -- "The new way to office"?
"Office" as a verb? I guess it's just an advertising thing, and it did
catch my attention. I'm generally in favor of verbizing nouns where a
useful purpose is served, and I am part of their "small office, home
office" target market.
But, this new verb they are proposing sounds so odd. I suppose you could
argue that it is specific to white-collar work, while the verb "work" is
non-specific.
Yvonne DeGraw, Technical Services o Web Authoring
yvonne -at- silcom -dot- com o Technical Writing http://www.silcom.com/~yvonne/ o Database Design and Publishing
Tel: 805/683-5784 o User-Interface Design