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Subject:Re: "The new way to 'office'"??? From:"Huber, Mike" <Mike -dot- Huber -at- SOFTWARE -dot- ROCKWELL -dot- COM> Date:Tue, 13 Feb 1996 09:39:53 -0500
Remember - "Verbing weirds language" (Calvin-actually Bill Waterson)
In another context, the sentence has a completely different
meaning - perhaps Kinko's is a good place to get all those
pre-voted ballots made up?
The "part of speech" attribute of a word carries information. When
you throw that away, the result is a sentence that contains less
information, often in the form of an ambiguity.
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From: Yvonne DeGraw[SMTP:yvonne -at- silcom -dot- com]
Sent: Monday, February 12, 1996 4:51 PM
To: Multiple recipients of list TEC
Subject: "The new way to 'office'"???
Have any of you noticed the new Kinko's ad slogan -- "The new way to
office"?
"Office" as a verb? I guess it's just an advertising thing, and it did
catch my attention. I'm generally in favor of verbizing nouns where a
useful purpose is served, and I am part of their "small office, home
office" target market.
But, this new verb they are proposing sounds so odd. I suppose you could
argue that it is specific to white-collar work, while the verb "work" is
non-specific.
Yvonne DeGraw, Technical Services o Web Authoring
yvonne -at- silcom -dot- com o Technical Writing http://www.silcom.com/~yvonne/ o Database Design and Publishing
Tel: 805/683-5784 o User-Interface Design
