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Subject:(Fwd) Re: "The new way to 'office'"??? From:Jane Bergen <janeb -at- ANSWERSOFT -dot- COM> Date:Mon, 12 Feb 1996 17:36:20 +0000
Forwarded message:
From: Self <work>
To: Yvonne DeGraw <yvonne -at- silcom -dot- com>
Subject: Re: "The new way to 'office'"???
Reply-to: janeb -at- answersoft -dot- com
Date: Mon, 12 Feb 1996 17:35:32
> Have any of you noticed the new Kinko's ad slogan -- "The new way to
> office"?
> "Office" as a verb? I guess it's just an advertising thing, and it
> did catch my attention. I'm generally in favor of verbizing nouns
> where a useful purpose is served, and I am part of their "small
> office, home office" target market.
I see this often.We were taught not to do this in school, but I think
we're losing the battle. Other examples:
partner Microsoft is partnering with xxxx company.
transition We're transitioning that part into .......
I have to admit, I've used them myself. Look at how the word "access"
is now widely accepted: "To access the xyz, ......."
On the one hand we keep screaming to drop wordiness, as in "working
as partners, making a transition, gain access" so it makes sense, I
suppose. I'm sure that to the "old school" these words are like
fingernails on a blackboard.
Jane
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Jane Bergen, Technical Writer
janeb -at- answersoft -dot- com or janeb -at- airmail -dot- net
"The difference between the right word and the
almost right word is the difference between lightning
and the lightning bug" (Mark Twain)
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