Re: Marketing Writing Articles

[Kathleen Kuvinka <kkuvinka -at- CLIENTELE -dot- COM>]

Hi Amy and all,

Due to some arrangement when my software company was a "start-up," I am
a tech writer situated in the Marketing Department. Great people,
energetic, creative. Everybody loves this group except the developers.
Marketing says - you don't understand, this product won't sell unless
you have these features. Development says -  You don't understand the
technological barriers to putting this crap in...and back and forth they
go...

I have a programming background.  Right or wrong, I can see why these
folks don't want to be told what to do!

But in general, I guess what folks have against Marketing is that it
involves some outright deception. That's why Sales loves Marketing! ;~P

If you have any questions, feel free to email me personally.

Kathee


> -----Original Message-----
>
> Hmmmm...Janice's post reminded me that no too long ago I mentioned to
> my husband that I wouldn't mind getting more into either edting or
> marketing writing. Holy cow, you'd have thought I told him that I had
> met a man named Sven and that we were running away to join the circus
> or something. :) I don't suppose someone out there can tell me
> exactly what it is that people seem to have againt marketing. Maybe
> I'm just a sucker. Ask me what the jingle is for a product and I
> probably know it (and I don't even watch that much TV!).
>
> Amy Peacock
> techwriter & jewelrymaker
> Snohomish, Washington
> apeacock -at- wolfenet -dot- com
>
> These are my opinions, not my employer's.