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Subject:Re: Name From:Scott Miller <smiller -at- PORTAL -dot- COM> Date:Thu, 29 Oct 1998 10:07:50 -0800
Typically, the marketing product manager is responsible for the product
name. In reality, the name usually doesn't get decided upon until a writer
begins writing about the product, starting with "Use the ________________
to..." Then various names get bandied about until something is settled on,
and then there's usually a problem with that one, like the name is already
used, or a VP doesn't like it, so more names are bandied about until
something finally sticks.
- Scott Miller
smiller -at- Portal -dot- com
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> What methods do you use for developing names?
>
