TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
Subject:Re: Name From:Guru <guru -at- BOM5 -dot- VSNL -dot- NET -dot- IN> Date:Fri, 30 Oct 1998 12:46:12 +0530
Hey,
I am surprised nobody mentioned contests for naming. Employees will suggest
names for a small prize. No, you may not get a suitable name but lots of
suggestions. Of course, marketing and the head honchos decide on the name
finally.
There's a lot in the name! Pharmaceutical companies pay thousands of
dollars for a good name. No, I do not know how V__gr_ was named or whether
someone earned big bucks for the name. 2000 is a fav today! Append 2000 to
any name! E.g. Payroll2000.
Why not hold/announce the naming contest on a mailing list (TWIN would
welcome such a contest! Prize: STC Conference fees for 1999! or STC
Membership Fees or Subscription to a publication.) The replies could come
directly to you/your company and you can select from hundreds of excellent
suggestions.
Other sources for names: employees, clients, competitors/competing products,
advertising agencies (last resort!), website poll, name consultants,
advertisements (popular in India for hotels, household products, etc.),
spouse/family, directories (use like Book of Baby Names!), list members
(which you did!), etc.