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Release notes CAN be a marketing tool, especially if they contain info on
other modules that the user may not have already purchased. Or if you expect
the user to continue to purchase more from your product line.
Some organizations view ALL outgoing documentation as a possible marketing
tool. They may want to establish the image that everything that comes out of
the company is sexy.
> -----Original Message-----
>
> I've never seen release notes that looked like a marketing
> tool. They're
> typically issued in a simply formatted list by the software group to
> highlight additions, changes, or enhancements. Marketing
> typically talks to
> the software group or technical writer to get more detailed info about
> what's new and great for use in press releases, web page
> info, brochures,
> and other marketing tools.
>
> -----Original Message-----
>
> |I was just told that my release notes don't have enough
> pizzazz (or sex
> |appeal). Have I lost all grasp on time and space. I
> thought release notes
> |were supposed to be as conservative as possible. Does one
> mod get 100pt
> |type just because it took 400 hours of development time.
> Should release
> |notes be considered a marketing tool?
>
