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Subject:Re: Descriptive line definition From:"Burch, Denise (CAR)" <Denise -dot- Burch -at- VW -dot- COM> Date:Thu, 11 Feb 1999 10:38:32 -0600
From an online dictionary:
1. the last line of a play, story, speech, etc., used to clarify or
dramatize a point.
2. a phrase or catchword that becomes identified or associated with a
person, group, product, etc., through repetition: Entertainers often develop
tag lines, like Ted Lewis's "Is everybody happy?"
3. Mach.(on a crane) a cable for steadying a suspended bucket at the rear.
Also,tag'line".
Denise
> ----------
> From: Andres Heuberger[SMTP:andresh -at- FXTRANS -dot- COM]
> Sent: Wednesday, February 10, 1999 11:57 AM
> Subject: Re: Descriptive line definition
>
> >> I was asked by one of my co-workers the name of the descriptive line
> that
> >> one sees just under the company logo, usually on marketing pamphlets.
>
> Brian,
>
> Some people also refer to them as "tag lines".
>
> Regards,
> Andres
>
> ----------------------------------
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