RE: Anyone know anything about The Help Factory?

["Domaschuk, Rob" <Robd -at- datalogics -dot- com>]

David wrote:

> Which just makes harder to figure the
> return investment.

C.O.B. - Cost of business. Or marketing. If I was starting a new company and
I needed to attract new clients, why not offer an introductory price for a
service. (Their web site even calls it introductory).

My guess is that they are not trying to make money at $30 to convert a Word
doc to Help. Instead they are trying to build a client base from which they
can sell more services and start making money.

Not a bad idea, actually. With so many people laid off and looking for work,
a new firm needs a "catch" to set themselves apart. They are probably
betting that most companies will shell out $30 once. If they like the work
then the company won't shop around.

Rob Domaschuk    | 312.853.8337 - p
Technical Writer | 719.623.7431 - f
Datalogics, inc. | www.datalogics.com

"In the bodies of old men wine lingers on, 
 attracted by the dryness there."
	- Plutarchus


^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Order RoboHelp X3 in December and receive $100 mail in rebate, FREE WebHelp
Merge Module and the new RoboPDF - add powerful PDF output functionality
to RoboHelp X3. Order online today at http://www.ehelp.com/techwr-l

Check out SnagIt - The Screen Capture Standard!
Download a free 30-day trial from http://www.techsmith.com/rdr/txt/twr
Find out what all the other tech writers, including Dan, already know!

---
You are currently subscribed to techwr-l as:
archive -at- raycomm -dot- com
To unsubscribe send a blank email to leave-techwr-l-obscured -at- lists -dot- raycomm -dot- com
Send administrative questions to ejray -at- raycomm -dot- com -dot-  Visit
http://www.raycomm.com/techwhirl/ for more resources and info.