Talk about penny wise and pound foolish!

[Dick Margulis <margulisd -at- comcast -dot- net>]

So I'm perusing the Sunday New York Times this morning and immediately 
following a full-page (!) advertisement from Perdue Chicken mourning the 
death of Frank Perdue, I run across this gem: A half-page ad that 
presumably ran in other major Sunday papers around the country from 
OneTouch. The slug at the top of the ad is "OneTouch Daylight Saving 
Time Reminder. The remainder of the ad consists of instructions on how 
to set your OneTouch blood glucose meter for daylight saving time (Isn't 
it daylight savings, not saving? But I digress).

If you STILL need help, you can call a toll-free number or visit the 
company's Web site.

Now, pardon me, but it seems that something must be broken here. No 
matter how popular this particular device might be among diabetics, if 
the cost of running this ad (twice a year!) is less than the cost of 
answering phone calls from confused users, somebody screwed up 
somewhere. Either the user interface is so badly designed that even the 
printed product manual can't help, or the the printed manual was so 
poorly funded or badly executed that the company had to pay advertising 
copywriters and art directors to do a better job than their tech writers 
did.

Sheesh!

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