RE: Shazam! You're a marketing writer!

["Jessica Weissman" <Jessica -dot- Weissman -at- hillcrestlabs -dot- com>]

There are three keys to good marketing writing:

1)  don't use "seamless" or "seamlessly" unless you're talking about
gluing two pieces of fabric together.

2)  don't use "leverage" unless you are talking about physics or
financial stuff.

3)  don't use paradigm unless you're talking about Greek, Latin, or
another language with similar grammatical structures.

-  Jessica
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

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