RE: Shazam! You're a marketing writer!

["Lauren" <lauren -at- writeco -dot- net>]

Then how will I discuss my company's seamless paradigm leverage into the new
economy?

Lauren


> From: Jessica Weissman

> There are three keys to good marketing writing:
> 
> 1)  don't use "seamless" or "seamlessly" unless you're talking about
> gluing two pieces of fabric together.
> 
> 2)  don't use "leverage" unless you are talking about physics or
> financial stuff.
> 
> 3)  don't use paradigm unless you're talking about Greek, Latin, or
> another language with similar grammatical structures.


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