TechWhirl (TECHWR-L) is a resource for technical writing and technical communications professionals of all experience levels and in all industries to share their experiences and acquire information.
For two decades, technical communicators have turned to TechWhirl to ask and answer questions about the always-changing world of technical communications, such as tools, skills, career paths, methodologies, and emerging industries. The TechWhirl Archives and magazine, created for, by and about technical writers, offer a wealth of knowledge to everyone with an interest in any aspect of technical communications.
That dog won't hunt. You may need a sea change in your thinking. Then
you can ramp up and be more impactful.
-----Original Message-----
From: techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com
[mailto:techwr-l-bounces+jim -dot- pinkham=voith -dot- com -at- lists -dot- techwr-l -dot- com] On
Behalf Of Lauren
Sent: Tuesday, May 05, 2009 2:31 PM
To: 'Jessica Weissman'; 'Nancy Allison'
Cc: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: RE: Shazam! You're a marketing writer!
Then how will I discuss my company's seamless paradigm leverage into the
new economy?
Lauren
> From: Jessica Weissman
> There are three keys to good marketing writing:
>
> 1) don't use "seamless" or "seamlessly" unless you're talking about
> gluing two pieces of fabric together.
>
> 2) don't use "leverage" unless you are talking about physics or
> financial stuff.
>
> 3) don't use paradigm unless you're talking about Greek, Latin, or
> another language with similar grammatical structures.
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You are currently subscribed to TECHWR-L as Jim -dot- Pinkham -at- voith -dot- com -dot-
ComponentOne Doc-To-Help 2009 is your all-in-one authoring and publishing
solution. Author in Doc-To-Help's XML-based editor, Microsoft Word or
HTML and publish to the Web, Help systems or printed manuals. http://www.doctohelp.com
Help & Manual 5: The complete help authoring tool for individual
authors and teams. Professional power, intuitive interface. Write
once, publish to 8 formats. Multi-user authoring and version control! http://www.helpandmanual.com/
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You are currently subscribed to TECHWR-L as archive -at- web -dot- techwr-l -dot- com -dot-
