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I rarely use my Droid X to make calls. I use it for email, text messages, Twitter, FB, Google+ and web forums.
Craig
-----Original Message-----
From: techwr-l-bounces+ccardimon=m-s-g -dot- com -at- lists -dot- techwr-l -dot- com [mailto:techwr-l-bounces+ccardimon=m-s-g -dot- com -at- lists -dot- techwr-l -dot- com] On Behalf Of Gene Kim-Eng
Sent: lundi 16 janvier 2012 11:28
To: Connie Giordano
Cc: techwr-l -at- lists -dot- techwr-l -dot- com
Subject: Re: documentation going away
>From what I can see, the marketing strategy for Android phones is to target consumers who like to explore the prepackaged apps (most of which have their own user instructions) and select from the apps pushed at them in the app "market," or reach for their phones whenever they see something potentially interesting featured in the content of varous websites or other tech forums. And my experience trying to actually use my wife's Android phone as a PHONE suggests to me that the majority of Android users don't actually TALK on their phones, but use them for email, text messaging, web browsing, playing video and music and taking and sending photos.
Gene Kim-Eng
On Mon, Jan 16, 2012 at 8:01 AM, Connie Giordano
<connie -at- therightwords -dot- com>wrote:
> Agreed, which doesn't make it any less short-sighted than any of the
> other tactics companies often take to make the quarterly sales goals.
> If user experience really is the watchword for 2012, I suggest senior
> management is really a long way from understanding how it works and
> what it means to their product management strategy (including training
> sales people to explain the most basic features to someone who
> obviously is replacing older technology).
>
> I'd be curious to see what the customer satisfaction levels are for
> products that limit their support to a quick start guide and community
> forums.
>
> I have no interest in joining a community forum for my phone, it is
> not the center of my world, and I'd rather spend what little time I
> have for visiting forums on topics that are more important to me (to
> each his own I guess). I don't know how many other consumers feel this
> way, but I'm pretty certain I'm not the only one out there. And this
> goes for all sorts of products, not just phones. Companies putting the
> effort behind creating a good product experience understand this,do
> the audience analysis, and provide documentation in multiple ways.
> They just seem to be few and far between.
>
> MTC
>
> Connie
>
> On Mon, Jan 16, 2012 at 10:26 AM, Gene Kim-Eng <techwr -at- genek -dot- com> wrote:
>
> > I think the sales figures for whatever phone the manufacturer
> > shipped
> last
> > year with the same level of documentation constitutes the main data.
> >
> > Gene Kim-Eng
> >
> >
> > ----- Original Message ----- From: "Connie Giordano" <
> > connie -at- therightwords -dot- com>
> >
> > It's kind of presumptious to say "most users don't want that" since
> > it totally depends on the product, the company's support strategy
> > and the experience level of the user. Perhaps most companies think
> > (or hope)
> most
> > users want that since it's probably a lot cheaper up front, but I
> > haven't found any kind of consumer research that says users are
> > satisfied with
> such
> > an approach. Can you provide some data to back up your statement?
> >
> >
> >
> >
>
>
> --
> Connie P. Giordano
> Principal Consultant
> The Right Words of NC, LLC
>
> "It's kind of fun to do the impossible" - Walt Disney
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