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I'll let others answer that, but yeah. It's been my experience that SME's and Marketing generally have a view of audiences that fits their own agenda and may/may not have so much to do with how users actually interact with a document or product.
Maybe I've just been unlucky and Marketing and SME's are getting better training these days.
On 22 Oct 2012, at 21:32, Chris Despopoulos <despopoulos_chriss -at- yahoo -dot- com> wrote:
> It's really the case that SMEs and marketing know enough about the audience to collaborate effectively. Maybe I'm just lucky?
>
> cud
>
> From: sphilip <philstokes03 -at- googlemail -dot- com>
> To: Chris Despopoulos <despopoulos_chriss -at- yahoo -dot- com>
> Cc: Milan DavidoviÄ <milan -dot- lists -at- gmail -dot- com>; "techwr-l -at- lists -dot- techwr-l -dot- com" <techwr-l -at- lists -dot- techwr-l -dot- com>
> Sent: Monday, October 22, 2012 10:16 AM
> Subject: Re: passive voice (was RE: Numbering paragraphs
>
>> If you honestly believe the agent is obvious in every case where you use passive voice, then all is good, and it's up to the SME and/or Marketing to tell you otherwise (or not).
>
>
> Chris, I think we are agreed! Only each post seems to raise a new can of wormsâ
>
> Where you work, is it really the case that SME's and Marketing know enough about audience analysis to instruct the technical writer?
>
> Cripes, there's an argument for not having a tech writer in your organisation if ever I heard one!
>
> (OK, OK, I'm only half-pulling your leg!).
>
> Best
>
>
> Phil
>http://appehelpwriter.wordpress.com
>
>
>
>
>
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