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Re: Acronyms in Marketing Material

Subject: Re: Acronyms in Marketing Material
From: Gene Kim-Eng <techwr -at- genek -dot- com>
To: Kornika King <kornika -dot- king -at- gmail -dot- com>, Peter Neilson <neilson -at- windstream -dot- net>
Date: Wed, 08 Oct 2014 20:15:16 -0700

There still has to be someone other than you who "owns" the branding for that product. If not, you have bigger problems than what to do with your acronyms.

Gene Kim-Eng


On 10/7/2014 10:49 AM, Kornika King wrote:

There is no marketing department. There is (was?) me. I got overwhelmed with duties so they hired someone with some marketing experience. Now she (and I, to a lesser degree) is the "department."


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References:
Acronyms in Marketing Material: From: Kornika King
RE: Acronyms in Marketing Material: From: David Tinsley
Re: Acronyms in Marketing Material: From: Peter Neilson
Re: Acronyms in Marketing Material: From: Kornika King

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