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Larry Kunz wrote
And for smaller companies, people who can take the "big picture" approach AND
do the video, computer graphics, animation and writing are an asset.
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Jack of all trades, master of none?
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Look at established audio, audio-visual, video and film production. Big
companies with long term, fulltime production needs may have fully
equipped, fully staffed production units. These however are few because
each project has different technical and creative demands and keeping up
with technology advances is expensive. Even the very biggest don't have
the resources for this and usually limit themselves to hiring enough staff
to handle production coordination and creative control.
Most production is sub-ed to independent production companies who then go out
to freelancers, equipment rental and facilities houses. For a small client
this is the most cost effective way to a quality, professional production.
For the big client it allows the ultimate creative and technological
flexibility without the liability of a large permanent payroll or capital
investment.
The "big picture approach" involves learning how to pick and lead the
team not trying to be a one-person team.
