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Re: Idiot Audience

Subject: Re: Idiot Audience
From: Joe Miller <joemiller -at- CANBERRA -dot- COM>
Date: Mon, 17 Nov 1997 11:18:04 -0500

Sarah,

>If the company does not want to do extensive, or even brief,
>audience analysis, the answer is to write for a general audience.

If the company decides to write for a general audience, isn't that
an audience analysis, even though it isn't supported by "field
research"?

--Joe
joemiller -at- canberra -dot- com

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